Customers Perception towards Various Risks in Purchase of Home Appliances through online in Hyderabad
Abstract
The rapid growth of online has transformed the way the customers purchase home appliances, offering convenience, variety, and competitive pricing. However, this shift has also introduced multiple risks that can undermine consumer trust and satisfaction. This paper explores the diverse risks associated with online shopping of home appliances, including financial risks such as fraud and hidden costs, product risks like counterfeit goods and quality discrepancies, delivery risks involving delays or damages, and privacy risks related to data security breaches. Additionally, issues of after-sales service and warranty claims are examined, as they often pose challenges in the digital marketplace compared to traditional retail. For the above said variables, self administered questionnaire is prepared by the scholar to collect the primary data from the customers who have purchased the home appliances through online. Descriptive Research design is used for this survey. Using convenience sampling method, 180 customers has been approached to collect the information related to various risks associated with the online shopping. The collected data are analysed with the descriptive statistics which possess mean and standard deviation values. By accessing the perception of customers towards various risks, the study aims to provide insights for consumers, retailers, and policymakers to develop strategies that ensure a safer and trustable online shopping experience for home appliances.
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