THE The Role Of Trustworthiness And Credibility In Customer Reviews On The Purchase Behavior Of Electronic Goods

  • A. Dalsy Sheebha Jenilah
  • Dr. V.Satchithanantham
  • Dr. R.Sivakumar
Keywords: Online Reviews, Rating, Purchase intention and Purchase Decision

Abstract

The study explores how online reviews and ratings influence the purchase intentions of consumers in the context of electronic goods. Research Methodology: The study was conducted in Villupuram district, Tamil Nadu, encompassing both urban and rural populations. Study Area: Villupuram district consists of 9 taluks, 928 villages, 2 municipalities, 8 town panchayats, and 688 village panchayats. The research primarily targeted college students in Villupuram who engage in online shopping, offering a diverse demographic profile. Sample Size: The study included 2,635 participants, comprising both students and faculty members. Of these, 413 respondents were identified as active online shoppers. Sampling Technique: A purposive sampling approach was used to select individuals who frequently shop online, ensuring a relevant and targeted sample for the research.

Author Biographies

A. Dalsy Sheebha Jenilah

Research Scholar Department Of Business Administration, Annamalai University Chidambaram

Dr. V.Satchithanantham

Department Of Business Administration, Annamalai Chidambaram.

Dr. R.Sivakumar

Department Of Business Studies, Sri Manakular Vinayagar Engineering College, Puducherry.

References

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2. Del Chiappa, G. (2011). Trustworthiness of Travel 2.0 applications and their influence on tourist behavior: an empirical investigation in Italy. Information and Communication Technologies in Tourism (pp. 331- 342). Vienna, AU: Springer Vienna.

3. DiMauro, V., & Bulmer, D. (2014). The-Social-Consumer- Study. The Society for New Communication Research.

4. Forbes, L.P. & Vespoli, E.M. (2013). Does Social Media Influence Consumer Buying Behavior? An investigation of Recommendations and Purchases. Journal of Business & Economics Research, Vol. 11 (2), pp. 107-112.

5. Gaines-Ross, L. (2010). Reputation Warfare. Harvard business review.
Published
2024-12-20
How to Cite
A. Dalsy Sheebha Jenilah, Dr. V.Satchithanantham, & Dr. R.Sivakumar. (2024). THE The Role Of Trustworthiness And Credibility In Customer Reviews On The Purchase Behavior Of Electronic Goods. Revista Electronica De Veterinaria, 25(1), 3080-3084. https://doi.org/10.69980/redvet.v25i1.1460
Section
Articles