Retail Investors’ Behaviour On Investment Avenues: An Empirical Study In Coimbatore District

  • Dr.Mohanraj E
  • Dr.V.R.Nedunchezhian
Keywords: Retail investors, investment avenues, risk tolerance, financial literacy, equities, mutual funds, fixed deposits, real estate and gold.

Abstract

This empirical study examines the behaviour of retail investors in the Coimbatore District with respect to various investment avenues. The study aims to identify the key factors influencing investment decisions, including risk tolerance, return expectations, financial literacy, and demographic variables such as age, income, and education level. By analyzing data from a sample of retail investors, the study provides insights into their preferences for different asset classes such as equities, fixed deposits, mutual funds, real estate, and gold. The findings reveal that while traditional investment options like fixed deposits and gold continue to dominate, there is a growing interest in equity markets among younger and more financially literate investors. The study concludes with recommendations for financial advisors and policymakers to improve investment literacy and foster more informed decision-making among retail investors in the region.

Author Biographies

Dr.Mohanraj E

Assistant Professor, Department of Management, Rathinam College of Arts and science.

Dr.V.R.Nedunchezhian

Professor, Department of Management, Rathinam College of Arts and science.

References

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Published
2024-09-12
How to Cite
Dr.Mohanraj E, & Dr.V.R.Nedunchezhian. (2024). Retail Investors’ Behaviour On Investment Avenues: An Empirical Study In Coimbatore District. Revista Electronica De Veterinaria, 25(1), 1889 -1896. https://doi.org/10.69980/redvet.v25i1.1025
Section
Articles