The Importance of ethics in e-commerce company and employee responsibilities.
Keywords:
Ethics, E-commerce, Responsibility, Employee right, Privacy, Trust
Abstract
The foundation of social, organizational, and political databases pertaining to the internet is ethics. The study of principles that people and organizations can use to decide what is right and wrong is known as ethics. It is makes the assumption that people are moral beings with free will who are capable to making decisions. Building trust, guaranteeing ethical corporate practice, and defending consumer rights all. Depend on ethics in e-commerce. In addition to following the law and moral principles, businesses have an obligation to maintain openness, data security and reasonable prices. Employees are required to uphold honesty, protect the privacy of. customers and stop fraud. Long term company success, consumer loyalty and brand reputation are a" improved by ethical e-commerce methods. This article examines the moral obligations that businesses and workers have to uphold an honest reliable internet marketplace.
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3. Chatterjee, S. (2019). Is data privacy a fundamental right in India? An analysis and recommendations from policy and legal perspective. International Journal of Law and Management, 61(1), 170-190.
4. Duh, R.R., Sunder, S., & Jamal, K. (2002). Control and assurance in e-commerce: Privacy, integrity, and securltv at eBay.
5. Dutta, S., Arivazhagan, R., Padmini Ema, U., & Balasundaram, R. (2024). Revolutionizing Electronics E-commerce: Harnessing The Power Of Artificial Intelligence in E-marketing Strategies. Migration Letters, 21(S6), 207-220.
6. Ferrell, O. c., & Fraedrich, J. (2021). Business Ethics: Ethical Decision Making and Cases. Cengage Learning.
7. Ghani, N. A., & Sidek, Z. M. (2009). Personal information privacy protection in ecommerce. WSEASTransactions on 'information science and Applications, 6. 3: 407-416.
8. Greenleaf, G. (2011). Promises and illusions of data protection in Indian Law. International Data Privacy Law, 1(1)1.47-69.
9. Islam, s. (2024). Impact of online payment system on customer trust and loyalty in E commerce analyzing security and convenience. Available at SSRN5064838.
10. Kotler, P., & Keller, K. I. (2021). Marketing management. Pearson.
11. Kumar, V. Kumar, R., Goel, R., Singh, T., & Kaur, M. j. (2024). The evolution of digital marketing technologies: a fuzzy TOPSISapproach to selected technology in e-commerce platform. International Journal of System Assurance Engineering and management, 1-14.
12. Kurniawan, I. D., & Setyawan, V. P. (2024) The Importance of Protecting E-commerce Consumer Personal Data. IJOlARES Indonesian journal of Law Research, 2(2),51-55.
13. Kwan, D.,Cysneiros, L.M., & do Prado Leite, J. C. S. (2021,September). Towards achieving trust through transparency and ethlcs. In 2021 IEEEzs" International Requirements Engineering conference (RE) (pp. 82-93).IEEE.
14. Madanchian, M. (2024). The impact of Artificial Intelligence Marketing on E-commerce Sales. System,12(10), 429.
15. Manlam, B., Naranjo, L., & Subramaniam, G. (2012). E-commerce best practices: How to achieve an en16. Natara], M., Taylor, P., & Briken, K. (2025). Technology and the labour process: insights from tndlan e-commerce warehouses. The Indian Journal of Lobour Economics, 1-20.
16. Niranjanamurthy, N., & Chahar, D. (2013). The study of e-commerce security issues and solutions. International Journal of Advanced Research in Computer and communication Engineering, 2(7), 2885-2895.
17. Personalization, A. D., Bhardwaj, S., Kangri, G., sharma, N., Goel, M., sharma, k., & Verma, V. (2024).4 Enhancing Customer. Advances in Digital Marketing in the Era of Artificial Intelligence: Case studies and data analysis for Business Problem Solving, 41.
18. Prakash, B. (2023). A Legal and compliance framework on latest E-commerce Rules and Regulation for the Protection and welfare of both the Consumer and Seller with respect to Platforms. In A Legal and compliance Framework on Latest E-commerce Rules and Regulation for the Protection and Welfare of both the consumer and seller with respect to platforms: Prakash, Bhaswat. [Si]: SSRN.
19. Qin, R. W. (2024). Navigating Integration Challenges and Ethical Considerations of AI in E-Commerce: A Framework for Best Practice and Customer Trust. Technology and Investment, 15(3), 168-181.
20. Rukasha, M., & Bankole, F. (2019). Impact of e-commerce on corporate governance and ethics.
21. Singh, S. S. (2011). Privacy and data protection in India: a critical assessment. Journal of the Indian law Institute, 663-677.
22. Smith, J., et al. (2020) Cybersecurity and Data Protection in E-Commerce. McGraw-HilI.
23. Taherdoost, H. (2023). legal, Regulatory, and Ethical Considerations in e-Business. In: E Business Essentials: Building a Successful Online Enterprise (pp. 379-402). Cham: Springer Nature Switzerland.
24. Veltri, G. A., Lupaianez-Villanueva, F., Folkvord, F., Theben,A., &.Gaskell,G. (2023). The impact of online platform transparency of information on consumers choices. Behavioural Public Policy, 7(1), 5vironment of trust and security. International Journal of Innovation, Management and technology, 3(4), 396.
Published
2026-01-28
How to Cite
Bishnu Barman, & Dr C Neela Devi. (2026). The Importance of ethics in e-commerce company and employee responsibilities. Revista Electronica De Veterinaria, 25(1S), 2107-2112. https://doi.org/10.69980/redvet.v25i1S.2312
Section
Articles
