Analysis Of Perception of Retail Investors Regarding Mutual Fund Schemes

Preeti Sharma; Dr. Sushil Kumar

doi:10.69980/redvet.v25i2.1854

Preeti Sharma
Dr. Sushil Kumar

DOI: https://doi.org/10.69980/redvet.v25i2.1854

Keywords: Perception, Retail Investors, Preference

Abstract

This research paper explores the perceptions of retail investors regarding mutual funds, focusing on factors influencing their investment decisions, risk tolerance, and satisfaction levels. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive insights from a diverse group of retail investors. Key areas of investigation include the perceived benefits and drawbacks of mutual funds, the role of financial literacy, trust in fund management companies, and the impact of marketing and advisory services. The findings aim to shed light on the behavioral patterns and decision-making processes of retail investors, providing valuable implications for financial advisors, fund managers, and policymakers to enhance investor engagement and mutual fund product offerings.

Author Biographies

Preeti Sharma

Research Scholar, Jagannath University, Delhi NCR, Bahadurgarh (Haryana)

Dr. Sushil Kumar

Associate Professor, Department of Management, Jagannath University, Delhi NCR, Bahadurgarh (Haryana)

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