Impact Of E-Business on Organized Retail Sector
Abstract
With a deep retrospection it is identified that India has transitioned from various phases of growth in almost all sector and hence there were lot of transformations occurred in retail segment too. From barter system in ancient India, it has transitioned from unorganized retail, organized retail and now e-commerce is booming and there is already entry of m-commerce which is extension of e-commerce. Digitization followed by Digital India initiative have brought about a real time transformation such as mobile-commerce, E-commerce and services dependent on digital platforms. Thus, these ensures that there exists a possibility of bigger impact on organized retail. Over decades we all can evidence that Indian retail market has seen drastic deviations. Looking at the potential size of market top three business houses also ventured in retail market with Reliance Fresh, Star Bazar, More along with major players like Future group with Big bazar and D-Mart etc. Even amid pandemic many went providing their services even online. Thus, each business made an attempt to focus on reducing the levels in distribution cycle by reaching close to manufacturer and providing many products under one roof at discounted rates. All these are part of Organized retails. E-commerce has transformed the way business is done in India. The Indian E-commerce market is expected to grow to US$ 111.40 billion by 2025 from US$ 46.2 billion as of 2020. Online retail sales in India is expected to grow 31% to touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and Paytm Mall. Various social, political, technological environmental changes are helping this shift in positive way. The literature review is presented with sole objective of identifying the research gaps to validate undertaking the present research work by the researcher. This study concludes with creation of an know how that there exists an impact of e-business on direct retail sector.
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