A Comprehensive Study on Consumer Satisfaction in Electric Vehicles: Assessing Product Quality and Demographic Variables
Keywords:
electric vehicles, consumer satisfaction, product quality, demographic factors, regression analysis, sustainability
Abstract
This study aims to analyze the impact of product quality on consumer satisfaction in the context of electric vehicles (EVs). With the growing demand for sustainable and eco-friendly transportation options, understanding the factors influencing consumer satisfaction is crucial for manufacturers and policymakers. The research examines how demographic variables—such as gender, residence, occupation, age, education, and income—affect consumer satisfaction with electric vehicles. A quantitative research approach was adopted, utilizing a survey instrument to collect data from 127 participants. Descriptive statistics, correlation analysis, and regression models were employed to analyze the relationships between the independent variables and consumer satisfaction.
References
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12. Shih, H., & Chen, T. (2010). Product quality, satisfaction, and loyalty in the electric vehicle market. Journal of Product & Brand Management, 19(6), 429-440. https://doi.org/10.1108/10610421011083039
13. Tisdell, C. A. (2017). Consumer behavior and adoption of electric vehicles in urban and rural areas. Energy Policy, 106, 423-431. https://doi.org/10.1016/j.enpol.2017.03.032
14. Yoon, S. W., & Kim, S. (2016). Consumer satisfaction in the electric vehicle market: The role of environmental concerns and technology adoption. Journal of Business Research, 69(7), 2526-2532. https://doi.org/10.1016/j.jbusres.2016.03.047
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2. Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31-43. https://doi.org/10.1002/dir.1013
3. Bohnsack, R., Pinkse, J., & van den Buuse, D. (2014). Exploring the impact of product quality on consumer satisfaction: Evidence from the electric vehicle market. Business Strategy and the Environment, 23(4), 235-248. https://doi.org/10.1002/bse.1819
4. Chen, Y., & Chang, C. (2013). The influence of product quality on customer satisfaction in the context of electric vehicles: A Chinese perspective. Journal of Cleaner Production, 44, 243-250. https://doi.org/10.1016/j.jclepro.2012.12.018
5. Dube, L., Hitsch, G. J., & Chintagunta, P. K. (2010). Tipping and concentration effects in markets with social interactions: The case of electric vehicles. Journal of Marketing Research, 47(5), 795-810. https://doi.org/10.1509/jmkr.47.5.795
6. Haider, Z., Gupta, S., & Sharma, P. (2019). Gender differences in consumer satisfaction: An empirical study in the electric vehicle industry. Journal of Business Research, 102, 305-314. https://doi.org/10.1016/j.jbusres.2019.04.015
7. Kotler, P., Keller, K. L., & Manceau, D. (2015). Marketing Management (15th ed.). Pearson Education.
8. Liao, F., Chang, C., & Lin, W. (2017). Consumer preferences for electric vehicles in Taiwan: The role of product quality, environmental awareness, and government incentives. Transportation Research Part D: Transport and Environment, 55, 58-69. https://doi.org/10.1016/j.trd.2017.07.002
9. McKinsey & Company. (2020). The future of electric vehicles: A global perspective. Retrieved from https://www.mckinsey.com
10. Montgomery, A. L. (2001). Using demographic data in customer segmentation. Journal of Marketing Research, 38(3), 270-285. https://doi.org/10.1509/jmkr.38.3.270.18807
11. Nia, M. S., & Sadeghi, M. (2018). Impact of product quality on customer satisfaction in the automotive industry: Evidence from electric vehicles. International Journal of Quality & Reliability Management, 35(6), 1205-1219. https://doi.org/10.1108/IJQRM-02-2017-0040
12. Shih, H., & Chen, T. (2010). Product quality, satisfaction, and loyalty in the electric vehicle market. Journal of Product & Brand Management, 19(6), 429-440. https://doi.org/10.1108/10610421011083039
13. Tisdell, C. A. (2017). Consumer behavior and adoption of electric vehicles in urban and rural areas. Energy Policy, 106, 423-431. https://doi.org/10.1016/j.enpol.2017.03.032
14. Yoon, S. W., & Kim, S. (2016). Consumer satisfaction in the electric vehicle market: The role of environmental concerns and technology adoption. Journal of Business Research, 69(7), 2526-2532. https://doi.org/10.1016/j.jbusres.2016.03.047
15. Zhang, W., & Zhou, H. (2018). The role of demographic factors in electric vehicle adoption and consumer satisfaction. International Journal of Environmental Research and Public Health, 15(11), 2302. https://doi.org/10.3390/ijerph15112302
Published
2024-12-16
How to Cite
Jitender, & Dr. Jai Pal Sharma. (2024). A Comprehensive Study on Consumer Satisfaction in Electric Vehicles: Assessing Product Quality and Demographic Variables. Revista Electronica De Veterinaria, 25(2), 1313-1318. https://doi.org/10.69980/redvet.v25i2.1768
Section
Articles
