The Rise of Hindi OTT Platforms: Transforming India's Entertainment Landscape

Geetam Shrivastava; Dr. A.Ram Pandey

doi:10.69980/redvet.v25i2.1509

Geetam Shrivastava
Dr. A.Ram Pandey

DOI: https://doi.org/10.69980/redvet.v25i2.1509

Keywords: Hindi OTT platforms, Indian entertainment industry, digital transformation, online streaming services, regional content consumption, cultural representation, over-the-top media, India’s digital revolution, indi-language content, regional storytelling, digital accessibility, localized entertainment, Indian audience segmentation, rural and urban markets, sociocultural impact, regulatory challenges

Abstract

The exponential growth of the Hindi Over-The-Top (OTT) platforms has fundamentally reshaped India’s entertainment industry by offering unprecedented accessibility and diversity in content consumption. Fueled by the digital revolution, these platforms have captured audiences across socioeconomic and geographical divides, introducing a paradigm shift from traditional broadcasting and cinema models to on-demand digital entertainment. geetam.media@gmail.com Furthermore, it examines opportunities for growth, particularly in terms of original content production, global expansion, and technological innovation. By highlighting case studies of notable productions, this study underscores the broader implications of Hindi OTT platforms for India's entertainment industry and cultural fabric.

Author Biographies

Geetam Shrivastava

Research Scholar, Department of Journalism and Mass Communication, Galgotias University, Greater Noida

Dr. A.Ram Pandey

Associate Professor, Department of Journalism and Mass Communication, Galgotias University, Greater Noida

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