Influence Of Investment Parameters On Investors’ Behavior With Special Reference To Retired State Government Employees In Andhra Pradesh
Abstract
In financial markets, Investors play a vital role and their behavior has to be considered to shape the demand for various investment options particularly both physical and financial investments. This study explores the different parameters like liquidity, safety, tax exemption, volatility, risk tolerance and return and their influence on investors’ behavior with special reference to retired government employees. In the present study investments on physical assets only was considered. The study was conducted in the state of Andhra Pradesh and the outcome of the study reveals that all the parameters of investment significantly influence the investors’ behavior for all the four physical investments namely gold, silver, agriculture land and real estate land. However, volatility is not a major factor for the investors as far as agriculture land is concerned.
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