Factors Influencing The Working Professionals Towards Equity Investments In Malabar Region Of Kerala State
Abstract
The study has been undertaken to analyse the factors influencing the working professionals in Malabar region of Kerela state to make equity investments. The researcher selected a total of 810 working professionals using convenient sampling method and primary data were collected through a well-structured questionnaire. The researcher applied Factor analysis, weighted average, standard deviation, coefficient of variation and One-way ANOVA as statistical tools. The study found that personal factors (Self-interest, Influence of friends, family members brokers and advertisements) influenced more on the working professionals in making equity investments in the study area. The factor ‘Market Attraction’ had significant differences-based age, income, annual savings, trading value, frequency of equity investments and expected rate of return. The factor ‘Return’ had significant differences based on marital status, educational level, Income, Annual savings, share in equity investments, Experience in equity investments, trading value and expected rate of return. The factor ‘Persons' Influence’ had significant differences based on Gender, Marital Status, Age, share in equity investments, Experience in equity investments, source of fund for equity investments, Frequency of equity inveory of investors.
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